Are you making this job market mistake?


Uh oh…I’ve heard from another employer who is frustrated by the lack of attention to detail from job seekers.

I’ve written posts based on employer feedback before. It’s time to focus on another critical job market mistake highlighted by input from another employer.

While I was disappointed to learn that many of the job seekers in question were STAA clients, I am glad to have received the comments. The best way to learn about how to apply for broadcasting jobs is to listen to the employers who are evaluating your application.

When applying for jobs, you must carefully read position descriptions and give credibility to what they say.

I just had a conversation with an employer who recently hired someone for a news/sports position. The job description clearly placed the emphasis on the news part of the position. However, the employer told me that many people who applied barely referenced the news part of the job in their cover letters, if they even mentioned it at all! Those applicants were immediately eliminated from consideration, and understandably so.

There are multiple lessons here.

The employer’s priorities take precedence over your priorities.
The sports part of a position may be the most interesting part to you, but that may not be the case for the employer. Job applications are not about what the employer can do for you and your career.

Write your letter to fit the position description.
If the description emphasizes news before mentioning sports, then emphasize your news experience in your cover letter before mentioning sports. Demonstrate your ability to be a good employee by showing you can identify the priorities of your potential future employer.

Only apply for jobs for which you are qualified.
Applying for jobs for which a person doesn’t have the necessary skills and experience makes the applicant look ignorant while annoying the employer by wasting their time.

Don’t just work hard in the job market. Work smart.

P.S. Incredibly — immediately after I finished this post, I received a call from a college that is hiring for a media relations, sales and play-by-play position. (We sent the position description to STAA clients last month). All but one of the applicants mentioned only play-by-play in their cover letter and most didn’t have the media and sales background required for the position. Yikes.

1 Comment

  1. Bill Daly

    care to tell fox and espn that since they always hire under qualified women based on their looks and short skirts?

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