CEO says The Fan ran ratings to zero

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Catching up to news from last week, when I took Amtrak to see the Reds in Wrigley…

Radio One CEO Alfred Liggins told a conference call last week that “we ran the ratings to zero doing sports” in Cincinnati on WCFN-FM (The Fan 100.3), according to the Tom Taylor Now newsletter. He blames the lack of a major play-by-play franchise for the deadly low ratings. (The Fan carried Miami University basketball games and some Cyclones games).

“There just wasn’t any appetite for a station that didn’t have play-by-play,” and he wasn’t willing to wait it out, Taylor wrote.

Three weeks, ago, Radio One fired all “The Fan” air talent and switched to “Old School” R&B oldies. It had dropped R&B oldies the “MOJO” branding (WMOJ-FM) late last year to switch to the CBS Sports Radio Network as “The Fan” in January. Taylor wrote: “They’re back to doing an old-school R&B oldies format on 100.3, but Cincinnati market revenue fell 25% in second quarter. Liggins didn’t mention it, but the August 6 NOW Newsletter told you about a lawsuit filed by former Mojo jock Pat Barry (Barry Tingley), related to the format flip.”

Here’s a link to comments by former ”Fan” hosts Tom Gamble and Richard Skinner on what went wrong, and a link to my blog about Pat Barry’s lawsuit. We can chat more about the demise of “The Fan” during my chat Tuesday.

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