Wouldn’t it be awesome to know the part of your sportscasting demo reel employers think needs improvement, or if they even watch at all?
You CAN know those things.
The magic wand is YouTube Analytics. YouTube offers two great pieces of info for each video:
1. Who has watched
You can tell from where people have watched your demo.
If you sent your demo to an employer in Sheboygan, Analytics will tell you if someone in Sheboygan has watched your video. If your demo hasn’t been viewed within a week after you sent it, send it again.
2. When they stopped watching
Analytics will tell you at what point of your demo that someone stopped watching. Understand there is something at that point that turned them off or failed to keep their interest. Edit accordingly.
The caveat to hosting on YouTube…
Don’t send employers to a YouTube page because YouTube will suggest other videos the employer might like.
Those could include demos from other sportscasters who the employer might like more than you. Or they might see another video that grabs their attention then leave yours, never to return.
Instead, use YouTube’s embed code to publish the video on your own website or STAA Talent Page. Now folks can watch your awesome demo without the distraction of other visual traffic.