Burrall achieves college play-by-play goal

David Burrall has earned play-by-play awards, worked in a Top 5 market and led sports programming for a seven-station cluster. But he’s never been the voice of a college sports program, until now. An STAA member, Burall is the new sports director for i3G Media in Jamestown, ND.

“It gives me the opportunity to not only call high school sports, but also to be a college sports broadcaster, something for which I have longed for over three decades,” Burrall enthuses. “My duties will include play by play of Jamestown High School and the University of Jamestown. [Jamestown] is an NAIA program for this season and next before a scheduled jump up to NCAA Division II in 2025-26.”

Burrall’s broadcasting background is extensive. Since graduating from the University of North Texas in 1989, he’s worked in Wheatland, WY and Dallas, TX. Since 2020 Burrall has been the sports director for a radio station cluster in Pierre, SD. His new employer found Burrall in the STAA Talent Search database.

“That’s how [i3G GM] Lynn Lambrecht found out who I was,” Burrall explains. “She made it clear that she needed someone with experience on the air and with administrative tasks and with strong play by play, not to mention someone who is willing to be in this position for a long period of years, which I am.”

Burrall has been an STAA member since 2022. “I really like the access to good opportunities and the ability to share thoughts with fellow broadcasters.” He continues, “I’m certain that I have this opportunity in large measure due to STAA.”

Burrall admits to one major frustration in his long sportscasting career. “In a word: impatience,” he admits. “That was especially true when I was younger. But I stuck with this business, even at times when I considered doing something else for a living. That would have been a difficult decision for me, as I am now 58 and have never done anything else. I’m glad I stuck it out.”

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