Sharp Dressed Demo: How To Highlight Your Work Online


It happens to all of us. You click on a link or video and get a “Not Found” or “Deleted” error message. Bummer.

As the keeper of Talent Pages and personal websites in the STAA Talent Search, I see this all the time. Sportscasters relying on external websites, only to discover their content has been moved or worse, is no longer available.

When your income depends on access to your demo and multimedia samples, don’t allow another business to control how and when it is available.
Read More

Applying for a small market radio job? Don’t be ASATT.


Did your Mom ever tell you that you can’t have dessert if you don’t eat your vegetables? My wife and I tell it to our son all the time. You can’t eat just the steak and garlic bread – you also have to eat the peas.

small market radio jobs

It’s the same way when applying for jobs. You can’t pretend the stuff you don’t like in the position description doesn’t exist.
Read More

Three reasons you should be applying early


One time, I was working with a radio station owner to find a new sports director. The application instructions provided a two-week window in which folks could apply. On the second day, an application came in that blew away the employer. That applicant was hired before the two-week application window had even expired.

applying early

There is an advantage to being among the first to apply for a job.

Here are three reasons to submit your application early:
Read More

3-point plan for nailing the job interview


A sports broadcaster interviewed for a play-by-play job at a university earlier this year. The process included meetings with the athletic director, assistant AD, marketing staff and coaches of the various sports the person would be covering.

job interview plan

This individual was nailing the interviews – making a great impression in each of them. He was feeling good about his chances for getting the job when he was told there was one more coach to meet. He was warned, “this one is going to be tough to impress.”
Read More

5 nuggets for veteran sportscasting job seekers


“ESPN and Fox are hiring much younger these days.” That is one frustration shared with me by a long-time play-by-play broadcaster. Another veteran who is struggling to find work laments that sportscasting “is a young man’s game now.”

veteran sportscasting

For these sportscasters, both in their late 40s to early 50s, age has become the biggest challenge to advancing their careers. “Being cast as an ‘old school’ broadcaster is probably a detriment,” says one of them.

If your perception is that it is harder for older sportscasters to find work, your feeling is accurate. It IS harder. However, understanding employers’ trepidation about hiring older voices can help you better present yourself in the job market.
Read More

3 keys to selling yourself in your cover letter


Are you sending a form letter with your sportscasting job applications? If your answer is yes, stop it immediately.

3 cover letter keys

If an employer is reading cover letters, your form letter will not get you the job. Instead, invest the time to customize your letters and dramatically increase your chances of receiving a favorable reply.

Here are three keys to successfully selling yourself in your cover letter:
Read More

Minor league broadcasters might be getting a raise


“Overworked, underpaid” is a common lament for broadcasters in minor league sports who double as their team’s media relations director. In-season, 40 hour work weeks are the exception rather than the rule, and small salaries make it hard to pay the bills.

minor league raise

Good news might be on the immediate horizon.

Thanks to a new law going into effect in December, salaried workers earning less than $47,476 will qualify for overtime when they work more than 40 hours per week.
Read More

One guy’s awesome reply to not getting a job interview


A friend of mine recently applied for a sportscasting job for which he thought he was a perfect candidate. He had the necessary experience and ability, and he knew the market inside and out.

not getting job interview

He didn’t even get an interview.

I share this story with you because his response to the disappointment was awesome. He didn’t gripe about bad luck, being treated unfairly, or about how the employer didn’t appreciate his ability. He said, “Sometimes it’s difficult around here having to do every aspect of the job while working a few other places at the same time, but one day it will pay off.”

How awesome is that? “One day it will pay off.”

I shared a story with my friend about when I was at a similar place in my own sportscasting career. I was working several side jobs around my primary gig at XTRA Sports 690 in San Diego in order to pay the bills. After five years, the payoff was getting my own show on ESPN Radio Network.

In sportscasting, the guys who get to the top aren’t always the most talented. They are the ones who persevered.

I told my friend, “Keep doing your best. Your payoff is coming.”

Are Your Reference Calls Killing Your Candidacy?


Recently, I received a call from an employer who wanted to vent. He was deep into the process of hiring a broadcaster and even had a clear-cut favorite. However that favorite was starting to heavily annoy the employer because of all the references he had calling on his behalf.

reference calls

Another time, the director of broadcasting for an NFL team shared with me a similar story. He was being inundated with calls from references on behalf of a particular applicant. Again, it was becoming annoying. That employer told me that one or two calls from credible references could certainly help a person’s candidacy. Any more than that, though, can quickly become counterproductive.
Read More