A sports talk host once called me because they were considering quitting. They had introduced themselves to the right people. They had built relationships. They had improved their craft. Yet, they were repeatedly frustrated in their attempt to move to a larger market.

During our call, I reminded the person that the people who get to the top in sports broadcasting aren’t always the most talented. They are the ones who persevered. Four months later, this person was hired in a large market as a host and programming assistant. They went from doing a daily show as a part-time employee and barely making any money to full-time host in a large market, full-time salary and benefits.

They earned their dream job because they stuck with it.
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Your perfect next job just opened. The responsibilities fit your strengths; it’s at a station for which you want to work in a market where you want to live…

The catch is that you don’t meet the minimum experience outlined in the position description.

Do you apply anyway?
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Graduation is less than two months away for many college seniors.

The pressure dial to enter the “real world” is at maximum. You’re probably feeling the weight right now. Fortunately, there are four smart strategies that will help you land your first sports broadcasting job.
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You are graduating college this spring.

There are three things you should be doing now to prepare for the sportscasting job market.

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You might find this fact about cover letters to be stunning:

Not all employers read them.

That’s right. Many sports broadcasting employers rely exclusively upon demos and resumes to decide whom to invite to interview.
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When you were in high school, was there ever someone you wanted to ask on a date? You might have waited for weeks for the opportunity to get their attention. When the moment finally arrived you were thrilled, nervous and anxious. This was your moment, your one shot.

Now what?
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Many play-by-play broadcasters who are doing Webcasts get frustrated when they go to the online archive of their broadcast only to find they can’t download the video. They wonder, “how can I put this broadcast on my demo?”

The answer is easy. Not necessarily inexpensive, but worth it.
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Many play-by-play announcers broadcast their games on video Webstreams. If there’s only a single camera, some broadcasters will lean towards doing a radio call. Because there’s a picture, others will use more of a TV style.

Do you then use that game on your radio demo or your TV demo?
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Many TV play-by-play broadcasters will eventually apply for work at ESPN. Hundreds, maybe thousands, do every year.

What are you going to do to set yourself apart from so many competitors? Here are some suggestions from the people who work there.
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Longtime followers of STAA may have heard the story of how I applied for the University of Kentucky play-by-play job. I was 24 and working in Kansas as the voice of McPherson High School. The Bullpups had won the state basketball title in each of my first two years at the mike.

With those credentials, UK wouldn’t be able to tell me no.
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