How to Get Your Next Sports Broadcasting Job by Being Different

An aspiring sportscaster living in Los Angeles saw an opening for a sports talk radio producer in South Carolina. He badly wanted the job in order to get his foot in the industry. Instead of mailing or emailing his resumé to the employer, he hopped on a plane and hand-delivered it. They were so impressed with his gumption that he got the job.

That aspiring sportscaster was Jonas Knox, who ended up being a sports talk host with Fox Sports Radio Network.
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Uncharted Territory: Sportscasters And The Impact of Coronavirus

With the cancellation or postponement of games, sportscasters nationwide are being challenged economically and emotionally for the foreseeable future because they’re losing opportunities to do what they love in covering sports.

As we all begin to grapple with the impact of COVID-19 in our lives, we invited members of the sports broadcasting community to share stories, feelings, frustrations, and strategies for staying positive.

The result was an encouraging 2-hour conversation with sportscasters from around the country. In this post we’re sharing some of the key takeaways, plus the audio and video replay of the community chat.
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Tips for Marketing Your Sportscasting Job Application

calendar with date circled for follow up

An STAA member called me to vent about the job market. He’s been a small and mid-market sportscaster for more than a decade but has struggled to earn bigger opportunities. I asked him what he’s doing to follow-up his applications. His answer stunned me. In short, he said he doesn’t follow-up – that is ability should speak for itself and that he didn’t feel he should have to “brown nose” anyone for the sake of getting a job.

Wow! My jaw nearly cracked when it hit the floor.
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Top Tips For Landing Your First Sportscasting Job

When I graduated from the Princeton of the Plains, Kansas State University, I thought I was going to immediately get a sportscasting job.

Nope.

It took seven months. I interviewed in person in Grand Island, NE and El Centro, CA and did a phone interview in Clay Center, KS. I finally got a job in the small town of McPherson, KS.

I wish I would have known then what I know now.
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9 Ways A Kiss Will Make Your Personal Website Rock

I had a mentor in college who lived in Nashville, TN named Bob Sanders. Bob was big in the Nashville entertainment industry. He introduced me to local sportscasters Hope Hines and Joe Fisher. He even introduced me to Barbara Mandrell. That was pretty cool.

Maybe the most important thing Bob taught me was KISS: Keep It Simple Stupid.

Here are nine ways that a KISS will make your personal website rock.
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Coach Bill Snyder’s Example Will Help You Find Sportscasting Opportunities

I love Kansas State football. I graduated from K-State and was a walk-on in the basketball program. But it’s the football program I’ve always had a deep passion about because of Bill Snyder.

One thing Coach Snyder’s teams did was enter and exit the stadium as a group. It was a show of solidarity and there is strength in numbers.

You can apply that same “strength in number approach” in the sportscasting job market using the Referral Request Email.
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6 Tips For Finding Sports Broadcasting Opportunities

I love reading books. The one I’m currently reading is the second time I’ve read it: The Last Coach. It’s a biography about Bear Bryant.

Another book I just read for the second time is one of my all time favorites, When Pride Still Mattered, by David Maraniss. It’s a fabulously researched biography about Vince Lombardi. And another I recently read — even though I’m a Kansas State Wildcat and this is a KU book — Phog, about the legendary coach Phog Allen. Fabulous book.

My favorite books are usually recommended to me.

Do you know what? It’s the same in the job market. The best opportunities are going to be recommended to you.
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The Time-Saving Key To Choosing Demo Material

Two years into my first job in McPherson, Kansas, the play-by-play gig at the University of Kentucky opened. Cawood Ledford had passed away. I naively thought I could go from doing McPherson High School games to the Kentucky Wildcats.

I must have spent 20 hours trying to find the best stuff for my demo.

Stupid.
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