A great example of why you should always broadcast your best

Regular readers of this blog know that I’m a big advocate of always doing your best, even when you think no one is listening.

Joe DiMaggio always played hard because he never knew when someone might be watching him for the first time. Orlando TV sports anchor Christian Bruey got his job when the station’s news director saw Bruey hosting a show on a community access cable TV station.
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Why you should always say “yes!” to opportunity

If someone gave you a lottery ticket, would you scratch it or throw it away?

You likely would scratch it. There’s nothing to lose and it might turn out to be a winner.

Here’s a funny thing, though. The same people who would play a free lottery ticket sometimes turn down sportscasting career lotto tickets. Here’s an example.
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Thinking about giving up your sportscasting dream?

Recently, someone came to me seeking encouragement to not give up his sports broadcasting dream. He’s five years out of college, doing high school play-by-play on a small AM/FM combo in the Midwest. He thought for sure he’d be broadcasting college sports by now. His parents and his new bride are suggesting he consider a career where he can earn more money.

This is the advice I gave him . . .
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You’re always on – act accordingly

Many years ago, we published a story in the STAA website headlines about a sportscaster getting busted for drugs. That afternoon, someone with a Major League Baseball team correctly pointed out that STAA had traditionally celebrated sportscasters’ successes. He thought publication of news about a sportscaster’s hardship was misplaced.

I agreed.

Since then, we’ve avoided dozens of stories, ranging from drug and alcohol abuse, to domestic violence and embezzlement.
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Less is best

Less is more.

When it comes to the written and spoken word, less is almost always more.

Less is easier to comprehend. It’s why sportscasters should use statistics sparingly. It’s why you want to keep your resume to one page. It’s why shorter emails receive more replies. It’s why interview questions should be kept short.

Don’t say something in 20 words that you can say in 12.
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Going backward to move forward

I started my first play-by-play job 25 years ago this week, and it was a move I don’t think many would make.

I started in the broadcasting business at the ripe old age of 19, having been given the “reigns” of producing a five-hour sports talk show at WBNS-AM, in Columbus, Ohio. At that time, the station did not own the broadcast rights to Ohio State football and basketball games, so I was basically flying blind trying to keep the show afloat against our chief rival, which at that time DID own the OSU rights.
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10 tips to be as entertaining on social media as you are on air

An employer was interviewing a finalist for a play-by-play job. Things were going well until the employer asked the candidate how he was using social media to promote his broadcasts. The candidate replied, “I Tweet a reminder about the start time for our broadcast.”

End of answer. End of interview.

You must be social media savvy to work in sports broadcasting today. It’s a topic we covered in-depth at STAA’s recent play-by-play retreats in San Diego.
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14 tips for maximizing your sportscasting job security

At one point in my broadcasting career, I had a boss who ruled through fear. He created an atmosphere where employees feared they were one mistake away from losing their job. His leadership style was the direct opposite of that advocated by legendary coach John Wooden.

“Great leaders are always out in front with a banner, rather than behind with a whip,” says Wooden.
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