You’re always on – act accordingly


Many years ago, we published a story in the STAA website headlines about a sportscaster getting busted for drugs. That afternoon, someone with a Major League Baseball team correctly pointed out that STAA had traditionally celebrated sportscasters’ successes. He thought publication of news about a sportscaster’s hardship was misplaced.

I agreed.

Since then, we’ve avoided dozens of stories, ranging from drug and alcohol abuse, to domestic violence and embezzlement.
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Less is best


Less is more.

When it comes to the written and spoken word, less is almost always more.

Less is easier to comprehend. It’s why sportscasters should use statistics sparingly. It’s why you want to keep your resume to one page. It’s why shorter emails receive more replies. It’s why interview questions should be kept short.

Don’t say something in 20 words that you can say in 12.
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Going backward to move forward


I started my first play-by-play job 25 years ago this week, and it was a move I don’t think many would make.

I started in the broadcasting business at the ripe old age of 19, having been given the “reigns” of producing a five-hour sports talk show at WBNS-AM, in Columbus, Ohio. At that time, the station did not own the broadcast rights to Ohio State football and basketball games, so I was basically flying blind trying to keep the show afloat against our chief rival, which at that time DID own the OSU rights.
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10 tips to be as entertaining on social media as you are on air


An employer was interviewing a finalist for a play-by-play job. Things were going well until the employer asked the candidate how he was using social media to promote his broadcasts. The candidate replied, “I Tweet a reminder about the start time for our broadcast.”

End of answer. End of interview.

You must be social media savvy to work in sports broadcasting today. It’s a topic we covered in-depth at STAA’s recent play-by-play retreats in San Diego.
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14 tips for maximizing your sportscasting job security


At one point in my broadcasting career, I had a boss who ruled through fear. He created an atmosphere where employees feared they were one mistake away from losing their job. His leadership style was the direct opposite of that advocated by legendary coach John Wooden.

“Great leaders are always out in front with a banner, rather than behind with a whip,” says Wooden.
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This is a good person for you to stay in touch with


A sports talk host I know was laid off from the radio station where he had worked for eight years. Budget crunch. Still, he stayed in touch with the station program director.

Later, when the PD moved to a national network, he hired the host who he’d let go several years earlier.

If you had a good relationship with a former employer, stay in touch. You never know when they might be able to help you in the future.
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How much do sportscasters make?


Do you ever wonder if you are underpaid? Or wonder what someone in your position and market size should be earning? Do you wonder what your dream job will pay?

sports broadcasting salaries

To help answer your questions, we’ve compiled a list of sports broadcasting salaries.
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2 top tips for starting a new job


When I was hired for my first full-time radio job in McPherson, KS, I felt like I had just been named to the Pro Bowl. I was talented enough to be selected from among the other applicants, my future seemed endlessly bright and I was fired up.

Then came my first morning on the job. Queue the sound of squealing breaks.
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