Many years ago, I was the first talent hire for a group that was going to start a national cable TV network devoted totally to football. It was before even the NFL Network, ESPNU or any of the conference networks.
This startup network had huge plans. I hosted a weekly radio segment for them for three years because they convinced me that my big payday was coming. They sold their vision so convincingly that my wife and I bought stock in the company and encouraged our family and friends to do the same.
Three years later, in August 2003, the channel finally went on the air. Four months after that, they ran out of money and were off the air forever. Many of the producers, directors and talent were never paid in full for their services.