Getting your next sports talk gig

In my last post, I shared some tips for improving your sports talk show from Scott Masteller, Sr. Director at ESPN Radio Network. Scott is a true sports talk pro. He was a speaker last year at STAA’s One Day Ticket to Sportscasting Success seminar and I’m pleased that he will be joining us again at ODT14.

What follows are some of the tips Scott shared for getting your next gig.

Feedback is critical

You won’t improve unless you know what to work on. “Don’t wait for the job to get the feedback. Get the feedback before you get the job,” Masteller says. If you don’t get the job, ask the employer for feedback. Not all employers will provide their feedback, but some will. Masteller suggests, “You want to try to learn from the experience.”
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ESPN’s tips to improve your sports talk show

Masteller cites Mike and Mike as a show that excels at providing smart content.

Talk show hosting is the most difficult genre of sports broadcasting to master. It’s not even close. Not only are the subtleties of sports talk hosting not taught in schools, but many program directors don’t teach it either. They either don’t know how or they don’t make the time.

One guy who knows sports talk radio as well as anyone is Scott Masteller, Sr. Director at ESPN Radio Network. He’s a George Whitfield for sports talk hosts.

Scott spoke last year at STAA’s One Day Ticket to Sportscasting Success seminar. What follows are some of the tips he shared for improving your sports talk show. Look for a bonus post with Masteller’s tips for getting your next gig on Friday.

Play the hits

Figure out what your audience wants. Masteller says when he worked in Dallas, he quickly realized that fans wanted to talk Cowboys football year around. “Programmers have to go where they feel the most audience is.”
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10 tips for sports radio hosts and PDs

radioink-sports conferenceLast week I was a panelist at the RadioInk Sports Radio Conference in San Diego. Some of the biggest hitters from the programming side of the industry were there – Bruce Gilbert, Scott Masteller, Mark Chernoff and Jack Silver, just to name a few. Super Agent Leigh Steinberg delivered the opening keynote. The two-day event was full of fabulous information.

Here are the top ten tips I heard for talk show hosts and program directors:
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11 secrets for making your sports podcast stand out

If only someone would give me a chance, I know I would do great.


I hear this all the time from folks who want to be sports talk show hosts. They’re all the next Dan Patrick, Colin Cowherd or Jim Rome. All they need is for some sports radio PD somewhere to give them a chance.

Instead of complaining about it, do something about it. Create for yourself the opportunity you seek to put your money where your mouth is. Podcast. It’s a great, easy and inexpensive way to hone your skills and demonstrate why you are sports talk radio’s next big star.
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4 ways to drive your sports talk radio ratings

How are your ratings?
How are your ratings?
Southern California is a haven for fans of sports talk radio. At any time, I can tune in to any of three Los Angeles stations and two San Diego stations. Despite having all those options, though, I find myself consistently tuning in to two shows each morning – Dan Patrick and Colin Cowherd. I do it because they take the same topics everyone else is talking about, but present them in ways I don’t get anywhere else. There are some common characteristics for how they do it. With that in mind, here are…

4 ways to instantly increase your sports talk radio ratings.
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Instantly increase your sports talk radio ratings

It’s easy to relate to college males. Most of them love two things above almost all else — money and girls.

When I was teaching a collegiate sportscasting class, I used to tell the guys that the higher their ratings, the more money they’d make and the more dates they would get. Then I would share with them a simple technique for increasing their sports talk show ratings.

sports talk radio ratings

When it comes to sports talk radio ratings, many hosts consider only how many people are listening. You also need to be thinking about how long those folks are listening and how many times you are enticing them to tune in throughout the week. Its called TSL – Time Spent Listening — and it is a critical yet largely neglected ratings component.
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