Two top tips for solo sports talk hosts

Someone I know recently hosted a sports talk show solo for the first time. He had co-hosted for years but this was his first time working alone. He said he realized the difference with about two minutes left in his opening monologue. He had run out of stuff to say.

solo-sports-talk

They were the longest two minutes of his life.
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Getting your next sports talk gig

In my last post, I shared some tips for improving your sports talk show from Scott Masteller, Sr. Director at ESPN Radio Network. Scott is a true sports talk pro. He was a speaker last year at STAA’s One Day Ticket to Sportscasting Success seminar and I’m pleased that he will be joining us again at ODT14.

What follows are some of the tips Scott shared for getting your next gig.

Feedback is critical

You won’t improve unless you know what to work on. “Don’t wait for the job to get the feedback. Get the feedback before you get the job,” Masteller says. If you don’t get the job, ask the employer for feedback. Not all employers will provide their feedback, but some will. Masteller suggests, “You want to try to learn from the experience.”
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ESPN’s tips to improve your sports talk show

Masteller cites Mike and Mike as a show that excels at providing smart content.

Talk show hosting is the most difficult genre of sports broadcasting to master. It’s not even close. Not only are the subtleties of sports talk hosting not taught in schools, but many program directors don’t teach it either. They either don’t know how or they don’t make the time.

One guy who knows sports talk radio as well as anyone is Scott Masteller, Sr. Director at ESPN Radio Network. He’s a George Whitfield for sports talk hosts.

Scott spoke last year at STAA’s One Day Ticket to Sportscasting Success seminar. What follows are some of the tips he shared for improving your sports talk show. Look for a bonus post with Masteller’s tips for getting your next gig on Friday.

Play the hits

Figure out what your audience wants. Masteller says when he worked in Dallas, he quickly realized that fans wanted to talk Cowboys football year around. “Programmers have to go where they feel the most audience is.”
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