Matt Perrault, General Manager & PM Drive Host at ESPN New Hampshire, shares the staples of great sports talk radio.
Sports Talk Show Hosting
Mark Wilson, Program Director at NBC Sports Radio Detroit, shares what sports talk hosts can do to create a good working relationship with your sales staff.
Southern California is a haven for fans of sports talk radio. At any time, I can tune in to any of three Los Angeles stations and two San Diego stations. Despite having all those options, though, I find myself consistently tuning in to two shows each morning – Dan Patrick and Colin Cowherd. I do it because they take the same topics everyone else is talking about, but present them in ways I don’t get anywhere else. There are some common characteristics for how they do it. With that in mind, here are…
4 ways to instantly increase your sports talk radio ratings.
Mark Wilson, Program Director at NBC Sports Radio Detroit, on why the relationship between a station’s sales staff and on-air staff is crucial.
It’s easy to relate to college males. Most of them love two things above almost all else — money and girls.
When I was teaching a collegiate sportscasting class, I used to tell the guys that the higher their ratings, the more money they’d make and the more dates they would get. Then I would share with them a simple technique for increasing their sports talk show ratings.
When it comes to sports talk radio ratings, many hosts consider only how many people are listening. You also need to be thinking about how long those folks are listening and how many times you are enticing them to tune in throughout the week. Its called TSL – Time Spent Listening — and it is a critical yet largely neglected ratings component.
Dave Rothenberg, host at ESPN Radio NY, on why production elements are essential to your sports talk show.
Dave Rothenberg, ESPN Radio NY host, describes his style and why being opinionated is important in sports talk radio.
Kent Sterling, former Program Director at 101 ESPN in St. Louis, advises sports talk hosts not to shoot for the middle.
Kent Sterling, former program director at 101 ESPN St. Louis, on the best way to handle audience feedback for your sports broadcasts.
Bruce Gilbert, Senior VP of Sports Operations at Clear Channel, offers advice on negotiating incentives and contracts for sports broadcasting.