Talk show hosting is the most difficult genre of sports broadcasting to master. It’s not even close. Not only are the subtleties of sports talk hosting not taught in schools, but many program directors don’t teach it either. They either don’t know how or they don’t make the time.
One guy who knows sports talk radio as well as anyone is Scott Masteller, Sr. Director at ESPN Radio Network. He’s a George Whitfield for sports talk hosts.
Scott spoke last year at STAA’s One Day Ticket to Sportscasting Success seminar. What follows are some of the tips he shared for improving your sports talk show. Look for a bonus post with Masteller’s tips for getting your next gig on Friday.
Play the hits
Figure out what your audience wants. Masteller says when he worked in Dallas, he quickly realized that fans wanted to talk Cowboys football year around. “Programmers have to go where they feel the most audience is.”