The Jim Rome Move to Instantly Improve Your Sports Talk Ratings

There are two sports talk radio shows I especially enjoy listening to. One is Jim Rome. The other is a local show. I love the content from both shows. However, I’m prone to tuning out the local show.

Why would I do that? Because sometimes the local show buries the main topic under five minutes of small talk. When they do, I change the channel even though I’m otherwise dedicated to the show.

On the other hand, Jim Rome immediately gets to the topic. If I tune in to hear his take on the big story of the day, I don’t have to wait long for him to get right to it.
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4 Ways To Instantly Increase Your Sports Talk Radio Ratings

On the day of the first time I presented the Jim Nantz Award at the National Sports Media Association Awards Banquet, I went for a swim in the hotel pool. It was two hours before the banquet started. When I emerged from the water, my eyes were on fire. I looked in the mirror and they were bloodshot from the chlorine. “My goodness,” I thought. “I’m attending this banquet for the first time and everybody is going to think I’m on something.”

I needed instant results.
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5 Rules for Choosing Sports Talk (or Podcast) Topics

When I was hosting sports talk radio in San Diego, I sometimes struggled to choose topics for my show. This was especially true in mid-summer when the Padres were bad and the Chargers season hadn’t yet started.

What do you talk about?

Fortunately, there are 5 rules you can use to prep the topics your audience wants to you hear you discuss.
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Conversational Sports Talk: 4 Tips for Sounding Natural On Air

Recently, I listed to the first demo tape I ever made. I was a sophomore at the Princeton of the Plains, Kansas State University. The cassette (yep – cassette) included mostly sportscasts and live reports from K-State football games for various radio stations around the conference.

As I listened, I blushed with embarrassment. I was bad. The sportscasts sounded scripted and rehearsed because . . . well, they were scripted and rehearsed. Yikes.
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How To Use Actualities to Improve Your Show

During four years as a sports talk host at ESPN Radio Network, I never figured out what to do with actualities. I knew it was supposed to improve my show to include them so I played them, but I didn’t know how to use them to make my show better.

Here are two tips I wish I had known then . . .
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