There are two sports talk radio shows I especially enjoy listening to. One is Jim Rome. The other is a local show. I love the content from both shows. However, I’m prone to tuning out the local show.
Why would I do that? Because sometimes the local show buries the main topic under five minutes of small talk. When they do, I change the channel even though I’m otherwise dedicated to the show.
On the other hand, Jim Rome immediately gets to the topic. If I tune in to hear his take on the big story of the day, I don’t have to wait long for him to get right to it.