How Kobe Bryant’s Legacy Should Influence Your Sportscasting

When Kobe Bryant retired from the NBA, he was asked about his post-career plans. He replied that he wanted to write books and make documentaries.

He said he wanted to inspire through stories.

Everybody loves stories. It begins in childhood with bedtime stories, and we never really outgrow them.

There are ways you can use stories to distinguish your sportscasting.
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The Jim Rome Move to Instantly Improve Your Sports Talk Ratings

There are two sports talk radio shows I especially enjoy listening to. One is Jim Rome. The other is a local show. I love the content from both shows. However, I’m prone to tuning out the local show.

Why would I do that? Because sometimes the local show buries the main topic under five minutes of small talk. When they do, I change the channel even though I’m otherwise dedicated to the show.

On the other hand, Jim Rome immediately gets to the topic. If I tune in to hear his take on the big story of the day, I don’t have to wait long for him to get right to it.
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4 Ways To Instantly Increase Your Sports Talk Radio Ratings

On the day of the first time I presented the Jim Nantz Award at the National Sports Media Association Awards Banquet, I went for a swim in the hotel pool. It was two hours before the banquet started. When I emerged from the water, my eyes were on fire. I looked in the mirror and they were bloodshot from the chlorine. “My goodness,” I thought. “I’m attending this banquet for the first time and everybody is going to think I’m on something.”

I needed instant results.
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5 Rules for Choosing Sports Talk (or Podcast) Topics

When I was hosting sports talk radio in San Diego, I sometimes struggled to choose topics for my show. This was especially true in mid-summer when the Padres were bad and the Chargers season hadn’t yet started.

What do you talk about?

Fortunately, there are 5 rules you can use to prep the topics your audience wants to you hear you discuss.
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Conversational Sports Talk: 4 Tips for Sounding Natural On Air

Recently, I listed to the first demo tape I ever made. I was a sophomore at the Princeton of the Plains, Kansas State University. The cassette (yep – cassette) included mostly sportscasts and live reports from K-State football games for various radio stations around the conference.

As I listened, I blushed with embarrassment. I was bad. The sportscasts sounded scripted and rehearsed because . . . well, they were scripted and rehearsed. Yikes.
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How To Use Actualities to Improve Your Show

During four years as a sports talk host at ESPN Radio Network, I never figured out what to do with actualities. I knew it was supposed to improve my show to include them so I played them, but I didn’t know how to use them to make my show better.

Here are two tips I wish I had known then . . .
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