When I was on ESPN Radio, I used to hate when my producer Jason McBride would pop into my headset and say, “We have so-and-so on from the baseball game. They just won 3-1.”
Great. What am I supposed to ask the guy? I didn’t see the game – I was on the air!
Tired of getting caught unprepared, I put together some standard, off-the-shelf questions. Most of them aren’t very insightful, but at least they can get the interview started. From there, you can spontaneously ask more thoughtful questions based upon the answers you receive.