Tips for Marketing Your Sportscasting Job Application

calendar with date circled for follow up

An STAA member called me to vent about the job market. He’s been a small and mid-market sportscaster for more than a decade but has struggled to earn bigger opportunities. I asked him what he’s doing to follow-up his applications. His answer stunned me. In short, he said he doesn’t follow-up – that is ability should speak for itself and that he didn’t feel he should have to “brown nose” anyone for the sake of getting a job.

Wow! My jaw nearly cracked when it hit the floor.
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4 Ways To Instantly Increase Your Sports Talk Radio Ratings

On the day of the first time I presented the Jim Nantz Award at the National Sports Media Association Awards Banquet, I went for a swim in the hotel pool. It was two hours before the banquet started. When I emerged from the water, my eyes were on fire. I looked in the mirror and they were bloodshot from the chlorine. “My goodness,” I thought. “I’m attending this banquet for the first time and everybody is going to think I’m on something.”

I needed instant results.
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7 ‘sugar in the sauce’ Baseball Broadcasting Tips

It once came up in conversation with my friend Tom Boman that I was in charge of making dinner for my family that night. He said, “Oh, what are you making?” I replied, “Probably spaghetti. It’s usually that or some variation of chicken and rice.” He then offered a tip. “Add a little bit of sugar in the sauce,” he suggested.

I hadn’t thought of that. I added the sugar and the sauce was wonderful.

Here are seven “sugar in the sauce” tips for baseball broadcasters — things you maybe haven’t thought of yet.
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Networking with Sportscasters at the Next Level

A friend of mine is the best relationship builder I have met in sports broadcasting.

When CBS came to his town to telecast a PGA Tour event, he went to the production truck. Not only did he meet Jim Nantz, he also met one of the executive producers in charge of hiring talent.

When he visited a nearby big city, he introduced himself to the athletic director at a local university, and what do you know, he ended up getting play-by-play opportunities for the school.

When he wanted to meet the hiring executives at the Big 10 Network, he told them he was going to be in Chicago where they’re headquartered and asked if he could stop by. They said yes.

Here are some top tips for networking with sportscasters at the next level.
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The Best Sportscasting Job You’ll Have

When I was in my first sportscasting job in McPherson, KS, I let my car run out of oil. I was making $18,000 a-year; I couldn’t pay to get it fixed out of my salary. I had to use the money I received for health insurance, then pray I didn’t hurt myself.

Minuscule salaries are one thing we hate about entry-level sports broadcasting jobs. But I want to share with you two reasons why your first job might be the best sportscasting job you’ll ever have.
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Top Tips For Landing Your First Sportscasting Job

When I graduated from the Princeton of the Plains, Kansas State University, I thought I was going to immediately get a sportscasting job.

Nope.

It took seven months. I interviewed in person in Grand Island, NE and El Centro, CA and did a phone interview in Clay Center, KS. I finally got a job in the small town of McPherson, KS.

I wish I would have known then what I know now.
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9 Ways A Kiss Will Make Your Personal Website Rock

I had a mentor in college who lived in Nashville, TN named Bob Sanders. Bob was big in the Nashville entertainment industry. He introduced me to local sportscasters Hope Hines and Joe Fisher. He even introduced me to Barbara Mandrell. That was pretty cool.

Maybe the most important thing Bob taught me was KISS: Keep It Simple Stupid.

Here are nine ways that a KISS will make your personal website rock.
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5 Details To Make Your Basketball Play-by-Play Great

When 10-time NCAA basketball champion John Wooden was head coach at UCLA, freshmen would arrive for the first day of practice eager with anticipation. They would gather around this great sage of basketball waiting to learn about how to be winners.

Wooden stunned them when the first thing he taught was how to put on their socks.

The reason was Coach Wooden believed if you didn’t put them on properly, the socks would get wrinkles, you would get blisters, you would be slowed or missed practice, which could impact your performance in the game, which could lead to the team losing.

The point is this: attention to detail leads to greatness.
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How To Make The Jump To DI Play-by-Play

Years ago I applied for the play-by-play job at my alma mater, Kansas State University. I went to school there; I was a walk on in the basketball program there and my dad is an alumnus and had ties with some big boosters. I thought I had a good shot at the job.

Wrong.
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How To Figure Out What The Next Step In Your Career Should Be

A sportscaster e-mailed me to share that he was facing one of the biggest challenges in his career. He asked, “How do I know what the right next step is for me? I know I’ll be successful at higher levels but I earn a great salary here and I’ve set down roots.

To determine the best next step in your career, you must prioritize three considerations: career, finances and family.
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