It’s easy to relate to college males. Most of them love two things above almost all else — money and girls.
When I was teaching a collegiate sportscasting class, I used to tell the guys that the higher their ratings, the more money they’d make and the more dates they would get. Then I would share with them a simple technique for increasing their sports talk show ratings.
When it comes to sports talk radio ratings, many hosts consider only how many people are listening. You also need to be thinking about how long those folks are listening and how many times you are enticing them to tune in throughout the week. Its called TSL – Time Spent Listening — and it is a critical yet largely neglected ratings component.