A sportscaster friend of mine recently shared his grand plan with me to launch a podcast.
He couldn’t have been more fired up. He was going to build a program that would draw tens of thousands of listeners each week, earn thousands of dollars of advertising and catapult him to a sports talk radio career. His enthusiasm was contagious. He had me really believing he was going to do it.
One month later, he quit. Only a handful of people had checked out his podcast. None of them listened for more than a few minutes and he wasn’t able to sell any advertising.