How to meet people who can help your career

Rome wasn’t built in a day and one man didn’t build it. The same is true for sports broadcasting careers. Nobody does it alone. Building a successful career takes many people and it is more about whom you know than what you know.


Here are some ways to get to know people who might lead you to future opportunity.

Ask, “What can I do for you?”

I don’t like to use the word networking for the art of meeting and getting to know people. I like to call it relationship building. To many folks, networking implies that you want something from somebody – it sounds like “what can you do for me.” Relationship building comes from a place of, “what can I do for you.
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The simple solution to job market frustration

Each time an STAA client gets a job, we post their success story on our homepage. The stories serve as motivation to others, and often provide keys for how you can win in the sportscasting job market. One of my all-time favorite success stories is that of Delaney Brey.

Delany went to work for The Media Gateway in Little Rock. What makes her story worth mentioning is that it is a typical story of job market frustration. What sets Delaney apart is that, instead of stubbornly doing the same thing, she made changes.

Here is her story in her words:

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The best time to tell your boss you’re looking elsewhere


How do you think it would go over if you told your spouse or your significant other that you were starting to look for someone new? At the very least, it would likely put a strain on the relationship. Worst case, your significant other tells you to get lost.

It works the same in the job market.

The best time to tell your boss that you are looking elsewhere is when you have accepted a job offer.

There is one rare exception that I will get to in a moment. However, if you tell your current employer that you are looking at other opportunities, you run the risk of four things happening – none of them good.
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If you aren’t attending opposing coaches media sessions, here’s why you should

(Thank you to STAA member Jeff Munn for this blog post. Jeff is the longtime voice of Arizona State University women’s basketball and a former Arizona Diamondbacks broadcaster).

I have no idea why more baseball announcers don’t attend the opposing team manager’s media session.

It usually occurs at a different time from your manager, and there are so many good reasons to go. You do get up to date info on players who may be hurt, you get the manager’s thoughts on who’s available in the bullpen that day, but if the manager is “quotable”, you get nuggets you can use with your analyst during the game.

When I was with the DBacks, I went into broadcasts with the thought my audience already knew most of the pertinent story lines with my team. Hard core fans of a sport are more apt to listen to radio, while the more casual fan goes to television. Yes, if one of my players had a five game hitting streak, or they were 3rd in the league in triples, I mentioned that. But a game broadcast is not only about the team, it’s about the game. I had a listener tell me years ago he loved listening to Tom Candiotti and me do a game, because we talked baseball.

Inside information

One year we were playing the Brewers on a Sunday home game. Ron Roenicke mentioned in his media session that left handed hitter Travis Ishikawa was battling a rib injury, and wouldn’t be available. Late in the game, the Brewers faced a spot where they needed a left handed pinch hitter. A broadcaster, who hadn’t attended, asked on the air why they weren’t using Ishikawa.

Unexpected riches

My favorite quotes from managers all came from the opposing manager’s media session. Joe Maddon was once asked why he had different rules for star players. “Because I’m not running a socialist government, I’m running a baseball team”. Clint Hurdle talked about Petco Park. “I told my players to stop worrying about those far away fences, and concentrate instead on all that green grass”. Ozzie Guillen was asked about the Marlins fire sale after a horrible start in 2012. “All a lineup of stars gets you is a good looking lineup card you can sell on eBay”.

I used every one of those in game broadcasts. If I hadn’t attended the session….

By the way, I never asked questions. I just listened. The media session is the beat writers’ time to get the info they need. I never wanted to interfere with that.

No sportscasting job is beneath you. Here is why

(Thank you to STAA member John Fricke for this guest post. John co-hosts The Morning Show with John and Hugh on Atlanta’s 92.9 The Game. He’s also worked for CNN and Fox Sports Net.)

One of the most important truths of the sports broadcasting business is to fully grasp that no job is ‘beneath’ you.

I had 10 years as a national anchor at CNN when I wound up as the lead anchor at the news outlet for SportsChannel in New York. The division folded a year after I arrived.

At 31 I was on the street for the first time. Simultaneously, the 1991 Iraq war broke out and news directors coast-to-coast stopped paying attention to sports.

Stepping back

Nothing for 5 months. I had one call, from the 82nd market for a job earning less than a quarter of what I made at CNN and in NY. I took the job at WRCB in Chattanooga just to get working.

During the 5 years I was at that station I found I really liked it. Yes it was not what I had planned for as a career track, like going from the Majors to Single-A. Yet that job taught me that I could be very happy with a smaller slice and a fulfilling life.

It also would lead to future success and another crack at the big time at Fox Sports Net in Los Angeles.

Making the most of it

I can’t preach loudly enough that a job is only what you make of it and what you make of it is what you make yourself into. Professional growth goes hand-in-hand with personal growth and no one can grow faster and stronger without being challenged to produce better quality, even with lesser support.

The old line about New York is, “If you can make it there you’ll make it anywhere.”

The truth is if you make it anywhere, you can repeat that and make it everywhere.

Are you making this job market mistake?


Uh oh…I’ve heard from another sports broadcasting employer who is frustrated by lack of attention to detail from job seekers.

I’ve written posts based on employer feedback before. This is the latest.

While I was disappointed to learn that many of the careless job seekers in this scenario were STAA members, I am glad to have received the comments. The best way to learn about how to apply for broadcasting jobs is to listen to the employers who are evaluating your application.
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Choose Your Pregame Segments With Money in Mind

When play-by-play broadcasters ask me what segments their pregame show should include, I tell them to think less about content and more about sponsorable segments. The more money your show can bring in, the more your sales staff will love you and the more job security you will have.

I hosted pre game shows in two markets — McPherson, KS and San Diego, CA. The formula worked equally well in both places.
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This is the hidden killer in the sportscasting job market

A hidden killer in the job market is attitude. A bad one regularly keeps talented sportscasters from getting great jobs.


I call attitude a hidden killer because most people aren’t aware that their frustrations are evident to employers.

Here are three quick examples I have seen over the years:
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This is the truest test of your play-by-play ability


A frustrated young play-by-play broadcaster told me that his ability would shine through if only he were provided sufficient resources – statistics, biographical information on players, etc.

I told him that I couldn’t disagree with him more.

Standout athletes excel even under adverse circumstances. Talented play-by-play broadcasters do the same thing.

Working high school and other games where background information is unavailable will reveal your ability as a play-by-play broadcaster. If you are going to execute an engaging broadcast, you are going to have to rely upon the two most basic fundamentals: storytelling and description.

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Consider This Before Your Critics Get Under Your Skin

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I couldn’t have worked in sports broadcasting today. My skin is too thin.

Even if 99% of the Internet comments about my talk show or my play-by-play were great, I would dwell on the 1% that wasn’t. I would dwell on it to the point that I would consider tweaking what I was doing to appease the 1%.

Big mistake. Don’t be me. Be realistic. Be mentally strong.
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