When I was working sports radio in San Diego, I asked my program director for more hours. He replied, “We certainly like to reward the people who do the best job for us and who are hard working.”
Okay. Great. Am I one of those people?
Ask a parent to rank their kids and they never do it. It’s easy, though, to rank bosses we’ve liked and didn’t like.
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Your perfect next job just opened. The responsibilities fit your strengths; it’s at a station for which you want to work in a market where you want to live…
The catch is that you don’t meet the minimum experience outlined in the position description.
Do you apply anyway?
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As an aspiring sportscaster still in college, are you maximizing every opportunity to gain relevant knowledge?
Choosing smart electives can give you a boost over your competition when you enter the broadcasting job market.
Thanksgiving Day 2003 was when I learned the difference between co-hosting a sports talk show and doing it solo. After co-hosting several shows on the old XTRA Sports 690 in San Diego, I was thrown on the air alone.
I had used everything I had prepared for a particular segment yet there were still several minutes left before break.
Now what? I was terrified.
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You might find this fact about cover letters to be stunning:
Not all employers read them.
That’s right. Many sports broadcasting employers rely exclusively upon demos and resumes to decide whom to invite to interview.
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When you were in high school, was there ever someone you wanted to ask on a date? You might have waited for weeks for the opportunity to get their attention. When the moment finally arrived you were thrilled, nervous and anxious. This was your moment, your one shot.
Now what?
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Many play-by-play announcers broadcast their games on video Webstreams. If there’s only a single camera, some broadcasters will lean towards doing a radio call. Because there’s a picture, others will use more of a TV style.
Do you then use that game on your radio demo or your TV demo?
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Many play-by-play broadcasters who are doing Webcasts get frustrated when they go to the online archive of their broadcast only to find they can’t download the video. They wonder, “How can I put this broadcast on my demo?”
The answer is easy. Not necessarily inexpensive, but worth it.
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Many TV play-by-play broadcasters will eventually apply for work at ESPN. Hundreds, maybe thousands, do every year.
What are you going to do to set yourself apart from so many competitors? Here are some suggestions from the people who work there.
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Wal-Mart, Apple and Amazon are big brands with great reputations.
You, too, are a brand.
What’s your reputation?
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