Here’s something we don’t see often enough. Two radio stations, owned by different companies in the same market, sharing content. In most cases you see radio lean more on TV for added content so it’s nice to see radio working together to provide more information to the community. Tuesday, Radio One Regional VP Doug Abernethy and Gow Media CEO David Gow (pictured) said they have agreed to exchange content. News 92 FM (KROI-FM/Houston) and Yahoo Sports Radio 1560 (KGOW-AM/Houston) will share news and sports content.
News 92 FM reporters will provide hourly, short form news updates to Yahoo Sports Radio 1560, initially for use on nights and weekends, and ramping up to a full broadcast schedule shortly thereafter. Yahoo Sports Radio 1560 reporters will provide sports updates and actualities twice per hour for integration into the News 92 FM broadcast clock between 7:00 PM and midnight daily, and from 6:00 AM to noon on weekends.
Abernathy says, “Research suggests that news and sports stations have shared listener bases, so this makes sense for both stations. We have the best newsgathering and reporting resources in the city, and Yahoo Sports Radio 1560 enjoys an equivalent reputation in the world of sports. We’re leveraging our respective strengths so that the News 92 FM listener can get a quick sports update from Yahoo Radio 1560, and their listeners can get top flight news from News 92 FM.”
Gow added, “News 92 FM has an excellent team of news reporters. We think this is a chance to offer a high quality, dependable news product to our listener base and keep them at our station longer. We are also excited to offer our sports updates to listeners at News 92 FM. Our plan is to make Yahoo Sports Radio 1560 their destination when they want to hear more about what is going on in the world of sports.”
Read more at Radio Ink where this story was originally published.