New shows take longer than you think to develop


Two Los Angeles radio stations that I enjoy listening to debuted new team shows this week. The Beast 980 introduced Plaschke and Zelasko, and news talk KFI AM 640 unveiled Gary and Shannon.

Plaschke-Zelasko

Whenever I hear new team shows, I always remind myself not to make snap judgments. You don’t give birth to an adult. It takes at least a year for a new show to hit its stride.

People mature only with time. So do new shows. Hosts must:

  • Get to know each other
  • Develop camaraderie
  • Learn each other’s way of thinking
  • Learn each other’s habits
  • Learn each other’s personalities
  • Learn how each other reacts in certain situations
  • Learn the topics and issues about which each other are passionate
  • Learn what pleases, excites and frustrates each other
  • Develop bits through trial and error
  • Recognize visual cues for when their partner wants to speak

If you start a new team show, know that it isn’t going to be what you want right out of the chute. However, you can speed up the maturation process by spending time with your co-host off the air. The friendship you develop off-air will carry over on-air.

Be patient. Remember, good things come to those who wait.