How to kill your cover letter


There is a common mistake that many people make in their cover letter than can instantly kill their sports broadcasting job application. I’m reminded of it by the following message from an employer who had recently hired a play-by-play broadcaster for his university.

“A friendly reminder to all job applicants: Please include something, ANYTHING, on why they would either like to work for me, or for [our university]. It is staggering, and disconcerting, how many applications I have received which don’t do that.”

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6 steps for requesting demo critiques


An NFL play-by-play broadcaster was contacted by a college student who had asked him to critique their work. The request was presented in a long-form email. The message said nothing personal to the veteran broadcaster. Instead, it detailed the student’s broadcasting career before wrapping up with a request for a critique. Attached was a 20-minute audio clip.

requesting-demo-critiques

It is the only critique request to which this NFL broadcaster did not reply.
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5 tips to take your play-by-play from good to great


Play-by-play broadcasters all have access to information about fundamentals – time and score, ball location, etc. What sets apart great broadcasters is discovering and implementing advice that isn’t available to the masses. A great way to do that is to ask industry pros to critique your work.

great play-by-play

Many sportscasters have shared with me critiques they have received from some of the top play-by-play broadcasters in the industry. Today, I want to share them with you.

Here are 5 tips to take your play-by-play from good to great:
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Three reasons you should be applying early


One time, I was working with a radio station owner to find a new sports director. The application instructions provided a two-week window in which folks could apply. On the second day, an application came in that blew away the employer. That applicant was hired before the two-week application window had even expired.

applying early

There is an advantage to being among the first to apply for a job.

Here are three reasons to submit your application early:
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Dreaming of a 6-figure sportscasting salary?


A sportscaster friend of mine was telling me that when he graduated college ten years ago, he envisioned earning a six-figure salary that would allow him to own a big house, drive a nice sports car, travel to exotic island destinations at least every other year and allow his wife to not work.

sportscasting salary

Today, he’s earning close to the six-figure sportscasting salary he desired. His home, while not as large as he would like, is modest and comfortable. Both of the family cars are sedans with over 100,000 miles. The last family vacation they took was to Six Flags America three years ago, and his wife works full-time.

He’s happy. He’s comfortable and he’s grateful for his sports broadcasting career. He just wishes he knew at 22 what he knows at 32 so his expectations would have been more reasonable.
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