WEEI holds edge over Sports Hub

April 22, 2011
Courtesy of the Boston Globe

WEEISetting aside the vague temptation to recap a morning of Twitter battles, rhetoric, spin, and boasting, here is how the Arbitron winter ratings book (Jan. 6-March 30) broke down between WEEI (850) and WBZ (98.5) in the men 25-54 demographic:

?Overall, WEEI was fourth (5.4 share) while the Sports Hub tied for fifth (5.1). In morning drive, WEEI’s “Dennis and Callahan’’ program finished first (7.7), while the “Toucher and Rich’’ program was tied for second (7.4).

?In afternoon drive (2-6 p.m.), WEEI’s “The Big Show’’ — which was revamped to the “The Big Show with Glenn Ordway and Michael Holley’’ beginning Feb. 28 — was fourth (6.1), while “Felger and Massarotti’’ was a spot behind (5.9).

?WEEI’s midday programming — first “Dale and Holley,’’ then “Mut and Merloni’’ starting March 7 — was fourth (5.2). The Sports Hub’s “Gresh and Zo’’ was fifth (4.9).

?At night (6-11 p.m.), WEEI’s programming, which includes “The Planet Mikey Show’’ and Red Sox and Celtics broadcasts, was eighth (4.3). The Sports Hub, which airs the “D.A. Show’’ and Bruins games, was tied for ninth (4.1).

A couple of other notes that might help clear some static:

?The numbers above do not include the boost in share WEEI gets from its Providence-based FM station. For instance, “Dennis and Callahan’’ totals a 7.9 with the FM share included.

?The men 25-54 demo is essentially the meeting point for listeners of “Dennis and Callahan’’ and “Toucher and Rich,’’ with the former winning the 35-44, 35-49, and 35-54 demos by large margins, just as the latter convincingly takes the younger (18-34, 18-49) categories.

?With the caveat that the monthly reports are considerably less significant than the quarterlies, it bears mentioning that the Sports Hub edged WEEI in March overall as well as during morning drive, middays, and afternoon drive, while tying for evenings.

Read more at the Boston Globe where this story was originally published.