Alpha Broadcasting’s KXTG-AM Portland has added a new live and local midday show to the line-up. “The Sports Insider” is hosted by Brian Berger and airs 10am-noon weekdays, effective immediately. Berger has been a familiar voice on The Game, where he has hosted the Sports Business Radio show on weekends for the past several years. He now takes over the slot previously held by the syndicated Jim Rome Show.
Berger was a front office exec for the NBA Portland Trail Blazers from 1992-1998. During his tenure the Blazers made a run in the NBA Finals, built a new 21,000 seat arena for which he was the main PR contact and helped coordinate the 1992 NBA Draft event where Shaquille O’Neal was the number one pick. Berger went on to form his own PR firm, Brian Berger Public Relations in 1998 and has since handled projects for high profile individuals and corporations. Before moving to Portland, he was the radio voice for the Loyola Marymount University basketball and baseball teams in LA.
The Game is the play-by-play home of the Oregon Ducks, Portland Trail Blazers, Seattle Seahawks, Portland Timbers and Los Angeles Dodgers.
Read more at Radio Business Report where this story was originally published.