All-Star game ratings worst ever

July 14, 2011
Courtesy of the Milwaukee Journal Sentinel

Major League Baseball’s All-Star Game telecast Tuesday night on Fox had a 6.9 rating and an average of 11.0 million viewers, the lowest rating and viewership ever for the event, according to Nielsen Media Research.

However, Fox did lead all networks in primetime on Tuesday.

The 6.9 rating for the telecast was down 8% compared to last year’s 7.5, and down 9% in viewership compared to last year’s 12.1 million.

Milwaukee delivered the third-highest rating for the game among 56 metered markets with an 11.4 or 102,725 households. A total of 19% of the sets on at the time were tuned to the game. The rating for the game in Milwaukee last year was 11.3.

The game this year had the highest rating in St. Louis with 17.8, followed by Philadelphia with 14.7. The game delivered a 10.6 in the home market, Phoenix.

This year’s All-Star Game, won by the National League, featured NL starters Prince Fielder and Rickie Weeks of the Brewers. Fielder was named the MVP for the game. Ryan Braun of the Brewers was in uniform for the game, but did not play because of an injured left calf.

Read more at the Milwaukee Journal Sentinel where this story was originally published.